Erika has joined Club Automation as an Account Executive serving the Pacific Northwest including: Oregon, Washington, Idaho and Alaska!

When I moved to Denver, I worked as a Marketing Director at Booyah Advertising, a digital marketing agency with expertise in paid search, paid social, video, SEO, and Amazon.

From 2005 - 2009 I was the VP of Sales and Marketing for Wiredrive, a SaaS platform used by brands, advertising agencies, networks, production & post production companies, and visual effects studios.

In 2009, Wiredrive sponsored the “Boards Summit,” which was one of the biggest advertising production conferences at that time. I negotiated and produced the custom sponsorship, which included: a mobile app for the conference, print ads, signage, online advertising, email marketing and social media.

I produced a brand video that addressed the challenges producers face as budgets shrink and demand skyrockets; and how Wiredrive makes them more efficient and productive.

I produced a sponsorship for the Ad Age Creativity and Technology Conference, which increased brand awareness, drove website traffic, converted sales and had measurable results.

Here are examples of online marketing and advertising that I conceived and produced. I worked with the Partner/ Creative Director of Wiredrive and a Graphic Designer, but I provided the specs and copy and managed the production of all marketing deliverables.

I produced a panel discussion with experts from the fields of design, technology and sustainability to discuss how technology will shape politics, consumerism and social responsibility in the future.

As the "Digital Workflow Partner" of the Promax BDA Conference, I produced original content, an after-party and online advertising that drove traffic to a Wiredrive-powered website.

I produced an event for women in technology and gave a presentation about the convergence of fitness and technology called “The Digital Diet: You Are What You Tweet.”

At the SXSW Interactive Festival in 2010, I covered the festival as a journalist, and built a Wiredrive-powered website to showcase the content.

I produced the Wiredrive Workshop Series to introduce a new feature to clients, prospects and 3rd party developers.

While working in Sales and Customer Care at Wiredrive, I gave thousands of demos and trainings of the software. Aside from the usual group demos, I produced several large-scale events such as this one, which took place at the Cannes Lions Advertising Festival. This event created international buzz and generated new business.

I produced several training sessions to present the new features and digital workflows. Cocktail parties followed the education sessions.