Wiredrive
Wiredrive (2005–2010)
VP of Sales and Marketing | SaaS, Media & Workflow Technology
I joined IOWA Interactive in 2005 as the first dedicated Sales Representative, tasked with expanding its business through Wiredrive—a SaaS platform for online production and promotion—alongside its web design services. Drawing on my network from Montana Artists Agency, I increased new business by 72% in my first year.
In 2007, I was promoted to VP of Sales and Marketing after helping drive a 161% increase in new business. I led a team of nine across sales, marketing, and account management, building the infrastructure that enabled Wiredrive’s transition from a design studio to a scalable, product-first SaaS company.
Key Contributions and Achievements:
Business Model Shift: Spearheaded the company’s pivot from web design to SaaS, laying the foundation for Wiredrive’s profitability and category leadership.
Sales Infrastructure: Built and optimized a scalable sales pipeline, customized CRM workflows, and introduced onboarding systems to support customer retention and growth.
Agile Adoption: Introduced Scrum-based planning to sales and marketing, improving forecasting, accountability, and team alignment.
Market Expansion: Opened new verticals in broadcast, brand marketing, and design—securing clients such as Nike and Sprint.
Brand + Community Building: Led PR, sponsorships, and global event strategy. Produced Wiredrive activations at SXSW Interactive, AdAge Creativity and Technology Conference, and Promax/BDA Awards. Initiated community campaigns supporting green production practices and women in digital media.
Cross-Team Leadership: Acted as a liaison between product, sales, and support teams—translating creative and technical needs to improve customer workflows and drive product adoption.
In 2017, Wiredrive merged with MediaSilo under SHIFT Media, forming the world’s largest SaaS platform for video-driven creative collaboration, with over 2,000 enterprise customers globally.
