Wiredrive
I joined IOWA Interactive in 2005 as the first Sales Representative to expand its business by selling Wiredrive, a SaaS platform for online production and promotion, alongside web design services. Leveraging relationships built as a Below-the-Line Agent at Montana Artists Agency, I drove a 72% increase in new business in my first year.
Promoted to VP of Sales and Marketing in 2007 after contributing to a 161% growth in new business, I managed a team of nine across sales, account management, and marketing. I spearheaded key initiatives, including developing a scalable sales pipeline, CRM customization, and implementing an onboarding process to support long-term growth.
Key achievements include:
Transitioning the company from web design to a SaaS-focused business model, driving Wiredrive’s profitability and industry leadership.
Introducing Agile practices to sales and marketing through Scrum certifications, enhancing planning, forecasting, and reporting processes.
Expanding Wiredrive into new markets, including broadcast marketing and design, and securing enterprise clients such as Nike and Sprint.
Leading Wiredrive’s public relations, sponsorships, and global events, creating community-driven initiatives like “greening” production and supporting women in digital.
I built bridges between technical and creative teams, excelling as a liaison between development, sales, and support. I also advised clients on digital workflows, enhancing productivity and efficiency. My strategic campaigns at industry events, such as SXSW Interactive and Promax/BDA, amplified Wiredrive’s brand visibility and market presence.
In 2017, Wiredrive merged with MediaSilo under SHIFT Media, becoming the world’s largest SaaS platform for video-driven creative workflows, serving over 2,000 enterprise customers globally.
“Erika brought the Wiredrive concept to me while I was at Goodby, Silverstein and Partners and her expertise, willing to work within our budget and her creative insight on how the Wiredrive product would make us work more efficiently and bring into the digital world was superlative. We used it as a Beta on the Sprint Telecommunications account and then it was adopted by the entire agency a year later, to rave reviews, both internally and by our clients.
I am sure she would bring the same results in any endeavor she undertakes, as her knowledge and results coupled with her creative ideas sold me on the idea immediately.”
