Business Development
While working as VP of Sales and Marketing at Wiredrive, I produced “biz dev” events that included dinners, demos, lunches, trainings, parties and unique experiences in 12 different cities worldwide.
“I have known Erika for many years. She is one of the exceptional people in this business. Everyone knows, likes and respects her, both personally and professionally. When Erika is involved in a project or venture, she works tirelessly on it...and she has been known to host some great parties!”
BUSINESS DEVELOPMENT EVENT PORTFOLIO
I co-hosted an after party with clients at The Box, an exclusive club featuring nightly shows that combined music, theater, burlesque & erotica.
I collaborated King + Country on a PromaxBDA Awards After Party in the Moroccan-themed bar of the Figueroa Hotel in Los Angeles.
At the SXSW Interactive Festival in 2010, I covered the festival as a journalist, and built a Wiredrive-powered website to showcase the content.
I produced an exclusive “unofficial” AICP Show After Party in a 1920’s speakeasy serving cocktails concocted by mixologists.
While working at Wiredrive, I produced dozens of business development events that included dinners, lunches, parties and special events in 12 different cities.
As VP of Sales and Marketing, I collaborated with 'Boards Magazine to sponsor a traveling conference series and produce kick-off dinners before every event.
I collaborate with Guerilla Hollywood to host a party at digital television network ManiaTV, on the set of Dave Navarro’s streaming television show.
I produced the Wiredrive Workshop Series to introduce a new feature to clients, prospects and 3rd party developers.
I collaborated with clients and publishers during the Cannes Lions Advertising Festival to host parties.
While working in Sales and Customer Care at Wiredrive, I gave thousands of demos and trainings of the software. Aside from the usual group demos, I produced several large-scale events such as this one, which took place at the Cannes Lions Advertising Festival. This event created international buzz and generated new business.
In 2008 and 2009, I produced an event for business development where we rented scooters and rode into the French countryside.
I produced a holiday party in Wiredrive’s office. We had live music, a “green” food truck, beer garden and novelty ice cream truck.
While at Wiredrive, I partnered with Michael Bennett, who represented production and design companies, to host a “field trip” with advertising agency producers and creatives. We picked guests up in a limo bus and ate a gourmet sack lunch on our way to the Frederick Weisman Art Foundation, where we toured the largest, private, contemporary art collection in the country!
As Marketing Director for Wiredrive, I negotiated a sponsorship with Boards Magazine to co-host The Boards Summit Closing Night Party in 2006. It was the beginning of a beautiful relationship with Boards Magazine that led to collaborations like the Boards Creative Workshop Series Sponsorship and collaborations on events like the Cannes Kickoff Party.
I produced a “Wiredrive Workshop Series” in Chicago at the Apple Store, followed by a cocktail party at Rock Bottom Brewery.
The Wiredrive Event Series / New York was an event I produced that took place at the prestigious Soho House.
I produced a panel discussion at Sony Pictures Studios with Executive Producers, Heads of Production, Sales Reps and Directors of Technology.