Blog Out Loud

Blog Out Loud: Building a Blog Community

While producing the SheSays LA event, I met Rebecca Orlov who co-founded Blog Out Loud, a free networking resource for creative people to create a presence online and connect to community. Together, we collaborated on a workshop for the advertising production community to share social media insights and discuss how to build a blog community. I produced and moderated the event, which included the following panelists: Clint Schaff, Director of New Media; Jerry Solomon, Executive Producer; Damon Webster, Executive Producer, Simon Mainwaring, Creative Director, Rebecca Orlov and President of Wiredrive, Bill Sewell.

Topics included:
1) Why blogging and social media channels are essential for your business.
2) How to set up a blog, define a strategy and make it effective.
3) Finding your authentic voice and making a name for yourself and organization.
4) How to transform your business without a huge marketing budget.
5) How to connect to community, engage your audience in conversation and encourage interaction.

Damon Webster and Erika

In all of the years that I have known her, she has proven to be a good ally. With her constantly updated knowledge base, she blends the best of both worlds in business: You know your business is being handled by an “A” player and that it will be a great experience. The next company to work with her are surely the lucky ones.
— Damon Webster, Executive Producer/ Photographer
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